AI governance · EU law · growth

The bridge between your growth and regulation.

Your AI Officer. Human-made, AI-powered, through verified AI tools. We understand both law and technology, so your team can adopt AI without waiting for the paperwork.

No charge for the call. If you don't need an AI officer, we'll tell you.

14 years of EU law 5,000+ EU law advisories 1 unicorn given its legal foundations 1 team that signs, answers and stays
Sound familiar?

How many new tools did your team put to work this year?

ChatGPT for the first draft. AI to summarise a contract. A new invoicing system. Something someone on the team found because it simply saves time. Most of it enters the business in a minute. The questions arrive later.

What did we just send to that system?
Where does the data stay, and were we allowed to put it there?
On what basis did the AI give that answer?
Who has access to the document?
What must we be able to prove if someone asks tomorrow?

These questions shouldn't stop a good tool. They just need someone whose job it is to answer them.

How it works

You choose the tools. We bring them in and hold the legal side.

01

We bring in the tools

Verified AI tools for finance, accounting, HR and sales. Tools we have tested ourselves, set up in your workflow, with the legal groundwork done before day one.

02

We hold the legal side

EU AI Act, your internal AI policy, documentation and vendor contracts, fully aligned with privacy law. All the paperwork is ours.

03

You grow

No waiting on regulation to try something new. Your team stays your team. We are the reinforcement, and the support when you need it.

What your AI officer does

Four things. One licence. One team that answers.

Everything a company using AI needs to have in order, done for you and kept current.

AI inventory and risk map

Which tools you use, where the data goes, and what the AI Act asks of each one.

  • Tool-by-tool inventory
  • AI Act role and risk classification
  • Readiness memo you can hand to a board or a buyer

Policies and documentation

Written, aligned and signed. You only use it.

  • Internal AI policy and acceptable-use rules
  • Vendor contracts and data terms
  • Records, notices and the evidence you must be able to show

Verified tools in operation

Tools we have tested ourselves, introduced into your finance, HR and sales workflows.

  • Selection and legal pre-check
  • Set-up with your team
  • Review of every new feature before it goes live

Officer on call

A named person your team can ask, all year.

  • AI literacy training (Art. 4 AI Act)
  • Regular check-ins and regulatory watch
  • EU representative mandate for non-EU companies (Art. 22 AI Act)
Annual licence

Three levels. Billed monthly on a 12-month term.

Essential
Essential
€1,500 / month
Companies putting their first AI tools to work.
  • AI inventory, risk map and readiness memo
  • Internal AI policy and documentation set
  • 4 advisory hours a month, quarterly review
  • 1 AI literacy session a year, monthly briefing
Start with Essential
Most chosen
Officer
€3,500 / month
Growing companies where AI is already in daily work.
  • Everything in Essential
  • Verified tools introduced into your workflows
  • 10 advisory hours a month, monthly review
  • Vendor contracts, procurement questionnaires, correspondence
  • 2 AI literacy sessions a year
Start with Officer
Partner
Partner
€7,500 / month
Companies building AI products, high-risk systems, or selling into the EU from outside it.
  • Everything in Officer
  • EU representative mandate (Art. 22 AI Act)
  • 20 advisory hours a month, unlimited feature reviews
  • Fundamental rights impact assessment and roadmap
  • Custom training, weekly briefing
Talk about Partner

Governance, tool implementation, training and monitoring are delivered by AI Arena. Where a matter requires formal legal advice or representation before a court or authority, it is handled by qualified counsel under a separate engagement.

The first 30 days

From first call to a named AI officer in a month.

Week 0

AI check

30 minutes. You bring the list of tools you use. You leave knowing what is fine, what needs fixing, and what it would cost.

Week 1

Licence signed

Mandate and documentation ready. Your team knows who to ask.

Weeks 2–4

Readiness

Inventory, classification, policy, first AI literacy session. Tools set up where they belong.

Ongoing

Your officer

Check-ins, feature reviews, regulatory watch. Someone who signs, answers and stays.

Your officer

Reinforcement for your team. Not a replacement for it.

Founder · Your AI officer

Katarina Bulić Bestulić

Attorney at law and EU AI governance expert. 14 years in EU law, from the European Commission in Brussels to the legal foundations of Croatia's first tech unicorn. Speaker in New York, London, Geneva and Amsterdam. Works in English, Italian and Croatian.

EU AI Act · GDPR · AIGP (in progress) · CIPP/E (in progress)

Most companies don't need another consultant who writes a report and leaves. They need someone who understands both the law and the tools, sits next to the team, and takes the paperwork off their desk so the work can move.

That is what AI Arena does. Katarina holds the legal side. Marino Bestulić runs implementation and operations, so what we recommend is what we set up. We build with AI every day, and everything we deliver is made by people and checked by people.

14 yrsEU law, Brussels and Croatia
5,000+EU law advisories delivered
1 unicorngiven its legal foundations
3 languagesEnglish, Italian, Croatian
AI Arena Academy

Prefer to build the skills in-house? We teach that too.

Practical programs for teams and leaders, from first prompts to AI literacy the AI Act asks for.

AI basics and productivity

Hands-on training with ChatGPT, Claude and the tools your team already has. For people starting from zero.

AI governance for leaders

How to run AI in your organisation: roles, policy, risk, vendors. For CEOs, CFOs and legal.

AI Act literacy for teams

The Article 4 training every company using AI must provide, delivered so people actually use it.

Ask about a program

FAQ

Questions we get on the first call.

We already have a data protection officer. Why an AI officer?

A DPO looks after personal data. An AI officer looks after how your company uses AI: which tools, on what basis, with what documentation, and what the AI Act requires of each. The two work together; we align everything we do with your privacy set-up.

Is this legal advice?

The licence covers governance, tool implementation, training and monitoring. Where a matter needs formal legal advice or representation, it is handled by qualified counsel under a separate engagement, and we tell you before that line is crossed.

We're a US or UK company selling into the EU. Does this apply to us?

Yes. The AI Act applies wherever your users are, and non-EU providers of high-risk AI need a named EU representative. The Partner licence includes that mandate, and we act as the one European name your buyers and regulators can reach.

Can we start small?

Yes. Start with the 30-minute AI check. If your list is short and clean, we will say so and you pay nothing. If not, Essential covers the basics and you can move up when the work grows.

Who actually does the work?

We do. Katarina on the legal side, Marino on implementation, both using AI tools we have verified ourselves. Everything you receive is made by people and checked by people.

Find out in 30 minutes what your AI actually needs.

Bring the list of tools you already use. Leave with a clear picture of what is fine, what needs fixing, and how it looks in practice.

Book a 30-min AI check No charge. If you don't need us, we'll tell you.
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