One licensed mandate that gives your US or UK company a named EU representative under the AI Act and GDPR, an external AI governance officer, and a person on the ground who answers when Europe asks.
No charge for the call. If you don't need a representative, we'll tell you.
If your AI system reaches the EU market, the regulation applies to you. Providers established outside the EU must appoint an authorised representative inside the Union before placing high-risk or general-purpose AI on the market. GDPR has required an EU representative for non-EU controllers since 2018.
Most US and UK teams discover this the same way: a European enterprise customer's procurement questionnaire asks for an AI Act role classification and the name of your EU representative. That's usually the moment a deal stalls.
The commodity answer is a mailbox-style representative service. The commodity answer doesn't classify your system, doesn't train your team, and doesn't pick up the phone when a regulator writes.
A licence is an annual appointment. You get a named European AI Officer, not a portal login.
Formal appointment as your EU representative under Art. 22 AI Act and Art. 27 GDPR. Named in your documentation and contracts, with a European address and a person behind it.
Your AI inventory, AI Act role and risk classification (provider, deployer, GPAI), GDPR gap check, and a written readiness memo you can hand to customers and investors, in the first 30 days.
Policies, technical documentation templates, transparency notices, vendor and customer clauses, FRIA where needed, and the AI literacy training the Act requires for your team.
Monthly check-ins, review of new AI features before launch, regulatory watch translated into "what this means for you", and customer or authority correspondence handled.
Billed monthly on a 12-month term. Every level includes the representative mandate, because that's the part you legally cannot do yourself.
Governance, representation, training and monitoring are delivered by AI Arena. Where a matter requires formal legal advice, we bring in qualified counsel, ours or yours, under a separate engagement. Licence fees exclude VAT where applicable.
30 minutes. We tell you your AI Act role, whether you need a representative at all, and which licence fits. If the answer is "you don't", you'll hear it.
Written mandate, licence agreement, and your representative's details ready to go into your privacy notice, technical documentation and customer contracts.
AI inventory, classification, GDPR gap check, readiness memo. Your team gets its first AI literacy session.
Monthly check-ins, feature reviews, regulatory watch, and one phone number for customers, partners and authorities in Europe.
EU-qualified lawyer with 14 years in EU law, including inside the European Commission and Croatian regional offices in Brussels. Early in her career she built the legal foundations of Infobip, Croatia's first unicorn, so she knows what a fast-moving product company needs from its counsel: speed, plain English, and no surprises.
5,000+ EU law advisories delivered through the European Commission's Your Europe Advice service. Speaker in New York, London, Geneva and Amsterdam. Founder of AI Arena. Works in English, Italian and Croatian.
You stay lead counsel. AI Arena holds the representative mandate your firm cannot, handles the EU governance layer, and refers every piece of US or UK legal work straight back to you.
Talk about a referral partnershipUsually not. A sales office is rarely the entity that places the AI system on the market or controls the personal data. The obligation attaches to the provider or controller, not to whoever has a desk in Dublin.
You can, and for some companies that's enough. A mailbox won't classify your system, won't answer your customer's procurement questionnaire, and won't call you when a market surveillance authority writes. If you only need the name, we'll say so on the call.
The licence covers governance, representation, training and monitoring. When a matter calls for a formal legal opinion or representation before an authority, that's a separate engagement with qualified counsel, ours or the firm you already work with.
Verifying your conformity documentation, keeping it available to authorities for the required period, and cooperating with them on request. The mandate, liability limits and insurance are set out in the licence agreement before you sign.
We'll tell you your AI Act role, whether you need a representative, and what it would cost. No charge. If you don't need us, we'll say so.
Book a scoping callAI Arena is operated by GES j.d.o.o., Pula, Croatia, European Union.
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